Neopunjabi is an idea that rooted in the beginning of 2016 in the California Bay Area. No matter who you are, we all can embrace ancestral pasts, cultures, and history. If one looks close enough, they can find endless beauty that reflects the depth of their culture. In the past few years there have been trends in ancient European, Japanese, and Korean art and apparel, so why not embrace Punjabi culture and make it the next big thing? Culture, history, and art is the central core for everything we do. We take the soul of Panjab and skillfully blend it in with modern concepts from Hip Hop inspired designs to Japanese art.
Today, we live in an efficient but fast-moving world. It is quite easy to get lost in the madness and forget who you are or where you came from. As Sikhs and Punjabis, we know what what we come from. Panjab and it's people have had their trials and tribulations throughout history, but despite all of this they have retained their culture, dignity, and honor. We as a company reflect those ideals through our clothing, and we want you to feel the same way. Know yourself and be proud if it, because without the people it is nothing but paragraphs in a textbook. That is our message.